Global Brand Development Manager - Transformers Job
Vacancy Summary
Job Title : Global Brand Development Manager - Transformers Job
Job Type : Permanent Jobs
Job Location : Pawtucket (Rhode Island, United States)
Job Salary : Competitive
Main Industry Sector : Advertising, Marketing & PR
Other Industries and Skills; Engineering, Media
Job Description :
| Global Brand Development Manager - Transformers Location: RI - Pawtucket Employment Type: Regular ID: 7109
Description
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world classbrand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is hubworld. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands at hasbro. © 2010 Hasbro, Inc. All Rights Reserved.
Function/Purpose:
We have an immediate need for a detail-oriented, brand developer to oversee the global productdevelopment process and line planning activities for exciting brands for our flagship Tansformers line! In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. As such, the successful candidate will need to be a proactive, collaborative, and responsive team leader/member. With a mindset that combines strong creative acumen with analytic based judgment, you will build and leverage best practices to enable the business to meet and/or exceed brand goals.
Primary Duties and Responsibilities::
Under the general direction of the Global Brand Leader and senior team, you will:
1. Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.
2. Drive product innovations through the system to better meet consumer demands. 3. Develop overall go-to-market product strategy. 4. Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable. 5. Maintain current knowledge of modern manufacturing trends, technologies and competitive practices. 6. Collaborate with global brand strategy and marketing team in the development of all special and exclusive products. 7. Become the global insights expert and leverage learning across product lines.
Education and Experience Requirements:
- Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
- Bachelors Degree in Marketing, Advertising or related field. - MBA preferred. - Functional experience and/or knowledge will include: - Thorough understanding of the steps necessary to bring products to market. - Experti |
